![]() ![]() Team alignment: Improved alignment and understanding among team members about customer needs, expectations, and behaviors.Īs a bonus, we offer a free downloadable JTBD template from Intelligaia’s Figma community resource page that you can use to create your own Jobs-to-be-Done map (JTBD). Innovation opportunities: Ideas for brand-new offerings or enhancements to existing ones derived from understanding consumers' workflows, results, and pain points. Job maps: Interactions, feelings, and decisions along the customer's path are all graphically represented. Job stories: Specific explanations of customer tasks, down to the background, drivers, obstacles, and ideal results. JTBD Segmentation: The identification and categorization of different customer jobs based on their characteristics, such as frequency, urgency, or importance. Our team will work offline on the data collected during the workshop and share the following assets.Ĭustomer job insights: An in-depth familiarity with the tasks performed, results achieved, and customer issues as they use a product or service. Make innovation predictable with Jobs-to-be-Done framework 6. Related jobs are adjacent to the main job, but are significantly different.As you define the main job, identify related jobs to understand the overall landscape of objectives.Social jobs indicate how a job performer is perceived by others while carrying out the job. Emotional jobs reflect how people want to feel while performing the job.Separating functional jobs from emotional and social jobs helps focus on the individual’s objective, on one side, and experiential aspects of getting the job done on the other.Main Job sets the focus of Inquiry and Innovation Manager: Someone who oversees a job performer while performing the job.Technician: The person who integrates a solution and gets it working.Reviewer: Someone who examines a solution for appropriateness.Approver: Someone who authorizes the acquisition of a solution.In a Job Ecosystem Focus on Job Performer First and Keep Possible Functions Separateįour elements of desired outcome statement include: Direction of change + unit of measure + object + clarifier In addition to the job performer and the buyer, other functions within the job ecosystem to consider include the following: Circumstances (when/where): The contextual factors that frame job execution. Needs (why): Why the performer acts in a certain way while executing the job, or their requirements or intended outcomes during the job process. Process (how): The procedure of how the job will get done. Jobs (what): The aim of the performer, what they want to accomplish. Job Performer (who): The executor of the main job, the ultimate end user. Jobs-To-Be-Done Align your organization capabilities and strategy around customer needs We also separate functional jobs from emotional and social jobs to focus on the individual’s objective, on one side, and experiential aspects of getting the job done on the other. This includes analyzing the job performer, job, process, needs, and circumstances. Other teams can accelerate spotting opportunities.ĭuring the workshop, our team uses a Jobs-to-be-Done framework to align your organization capabilities and strategy around customer needs. Customer success managers can deconstruct churn rate. Share insights across organization: Sales and marketing can use in prospecting to create effective campaigns. Mobile phone, for example, allows a user to streamline how they buy things, listen to music, communicate, collaborate, and create memories in a single device.įail fast and forward: Structured insights to find solutions that better serve your customers. ![]() Get more done quicker: By mapping the job product design team can discover areas for expansion by focusing on the tasks their customers are seeking to solve. New product development: The exercise's results could be used to make new products that meet consumers' unmet needs and wants. ![]() Teams from product design and development, sales and marketing, customer success, support, and business strategy can participate in the workshop. Our Jobs-to-be-Done workshop can be useful in various business scenarios such as new product development, identifying areas for expansion, and accelerating spotting opportunities. ![]()
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